The road to building true cloud based architectures runs through virtualization of all enterprise applications, including mission critical applications like Oracle, SAP and MS SQL Server. Performance, scalability and availability are prominent concerns when customers consider virtualizing these applications. Storage infrastructure has, most often, proven to be the main bottleneck. Ground breaking innovations delivered by modern all flash arrays allow customers to reap the benefits of 100% virtualization (including mission critical applications), while at the same time simplifying their IT infrastructure and reducing overall datacenter costs. This session will explore key architectural considerations and best practices for virtualization of critical applications such as SAP HANA, Oracle 12c and MS SQL Server 2014 using a Pure Storage all flash array.